How to build a business case

Turn your idea into a profitable plan of action.

Why this learning experience

How to build a business case

A Business Case provides the justification for an activity, project, programme or portfolio to demonstrate its economic and/or technical feasibility. The Business Case is based on a structured and iterative approach to decision making, composed of different sections, which allows the evaluation of the benefit, cost and risk of alternative options. It is a formal document to demonstrate the feasibility of the project, which supports the decision to launch a project and provides an agreed and fixed basis for the ongoing assessment of the project objectives. It is established by the project leader, who demonstrates on what assumptions his or her estimates of project costs and benefits are based, in order to gain the commitment of all contributing functions.

Objectives

How to explain in detail the business need for your idea, aligning your case with strategic objectives
Create the right team to shape and test your ideas
Calculate the return on investment
Analyse risks and opportunities
Presenting the case to stakeholders

This course is for you if...

If you have any of these roles:

Team management
Department managers
Project managers
Project team members
Assistants to the project manager
Aspiring project managers
You have the knowledge but need tools and techniques to create a Business Case.

What will I learn?

Introduction:
- What is a Business Case?
- Why create a Business Case?
- Business Case vs. Business Plan.
- When is a Business Case necessary?
- Stages for developing and maintaining a Business Case.
- Alternatives to a Business Case.
How to create a Business Case:
- Components of a Business Case.
- How to write an executive summary.
- Know your audience.
- Identifying the need.
- SWOT and PESTEL analysis.
- Defining the purpose of the Business Case.
- SMART Objectives, Key Performance Indicators (KPI) and Critical Success Factor (CSF).
- Definition of the requirements.
- Alternatives and the cost of doing nothing.
- Cost types (Direct/indirect, Fixed/variable, RC/NRC, OpEx/CapEx).
- Techniques for estimating costs and benefits.
- Business Case evaluation techniques: ROI, NPV, NPV, IRR and CBA.
- Risk assessment.
How to present a Business Case:
- How to prepare and structure the pitch deck.
- Making a structured pitch.
- Tips for pitch presentation.

Facilitator

Sergio Gonçalves

Format

synchronous online

Escríbenos si te interesa este curso

Nombre y apellidos

Correo electrónico

País

Empresa

¿Cómo nos has conocido?

¿Cómo podemos ayudarte?

He leído y acepto la política de privacidad

Protección de datos personales
Utilizaremos sus datos para responder consultas y realizar análisis estadísticos. Para más información sobre el tratamiento y sus derechos, consulte la política de privacidad